Harley-Davidson Inc (HOG) Ownership

23.62 ↑0.22 (0.94%)

As of December 31, 1969, 7:00pm EST.

Institutions
Mutual Funds

Institutional Ownership

Vanguard Group Inc is the biggest individual institutional holder of Harley-Davidson Inc (HOG), owning a total of 12.7 million shares. Combined, the top 39 institutional holders of HOG own 98.31% of the company with a total of 124 million shares.

In the latest ownership report on December 31st 2024, the top 39 institutional holders increased their combined ownership of HOG by 5.8 million shares. 13 institutions bought 8,001,681 total additional shares and increased their ownership by an average of 104.26%. However 6 institutions sold 2,163,980 total shares and decreased their ownership by an average of 4.96%.

Overall this is a positive sign as the number of shares owned by the top 20 institutional holders of Harley-Davidson increased by a net total of 5,837,701 in the latest quarter.

Institution Ownership Chart

Latest Institutional Ownership Changes

Owner	Percent Owned	Percent Change	Shares Owned	Share Change	Date Reported
Vanguard Group Inc	10.290%	-2.813%	12,728,678	-368,363	2024-12-31
H PARTNERS MANAGEMENT, LLC	9.135%	0.000%	11,300,000	0	2024-12-31
BlackRock Inc	8.611%	0.691%	10,651,918	73,112	2024-12-31
FMR Inc	6.212%	-8.465%	7,684,883	-710,686	2024-12-31
Beutel, Goodman & Company Ltd.	6.112%	-0.343%	7,561,262	-25,983	2024-12-31
Dimensional Fund Advisors, Inc.	5.525%	5.120%	6,835,139	332,928	2024-12-31
Boston Partners Global Investors, Inc	5.182%	-13.154%	6,410,671	-970,954	2024-12-31
LSV Asset Management	4.445%	0.355%	5,498,635	19,453	2024-12-31
Pacer Advisors, INC.	4.420%	30.726%	5,468,089	1,285,225	2024-12-31
State Street Corp	3.093%	0.826%	3,826,539	31,346	2024-12-31
American Century Companies Inc	2.827%	14.216%	3,496,579	435,200	2024-12-31
Citadel Advisors Llc	2.172%	238.789%	2,687,230	1,894,044	2024-12-31
Morgan Stanley - Brokerage Accounts	1.672%	9.561%	2,067,965	180,465	2024-12-31
Geode Capital Management, LLC	1.636%	-2.984%	2,023,255	-62,224	2024-12-31
UBS Group AG	1.484%	1,018.190%	1,835,166	1,671,047	2024-12-31
Donald Smith & Co Inc	1.351%	0.000%	1,671,679	1,671,679	2024-12-31
Brown Advisory Holdings Inc	1.268%	4.775%	1,568,751	71,495	2024-12-31
Bank of New York Mellon Corp	1.188%	12.036%	1,470,130	157,939	2024-12-31
Charles Schwab Investment Management Inc	1.029%	-1.985%	1,272,277	-25,770	2024-12-31
Northern Trust Corp	0.860%	20.074%	1,063,222	177,748	2024-12-31

Top Institutions

Owner	Percent Owned	Percent Change	Shares Owned	Share Change	Date Reported
Vanguard Group Inc	10.290%	-2.813%	12,728,678	-368,363	2024-12-31
H PARTNERS MANAGEMENT, LLC	9.135%	0.000%	11,300,000	0	2024-12-31
BlackRock Inc	8.611%	0.691%	10,651,918	73,112	2024-12-31
FMR Inc	6.212%	-8.465%	7,684,883	-710,686	2024-12-31
Beutel, Goodman & Company Ltd.	6.112%	-0.343%	7,561,262	-25,983	2024-12-31
Dimensional Fund Advisors, Inc.	5.525%	5.120%	6,835,139	332,928	2024-12-31
Boston Partners Global Investors, Inc	5.182%	-13.154%	6,410,671	-970,954	2024-12-31
LSV Asset Management	4.445%	0.355%	5,498,635	19,453	2024-12-31
Pacer Advisors, INC.	4.420%	30.726%	5,468,089	1,285,225	2024-12-31
State Street Corp	3.093%	0.826%	3,826,539	31,346	2024-12-31
State Street Corporation	2.904%	1.447%	3,821,998	54,510	2024-03-31
American Century Companies Inc	2.827%	14.216%	3,496,579	435,200	2024-12-31
Citadel Advisors Llc	2.172%	238.789%	2,687,230	1,894,044	2024-12-31
Thrivent Financial For Lutherans	1.741%	17.305%	2,466,733	363,900	2023-03-31
Jupiter Asset Management Limited	1.878%	-33.983%	2,390,683	-1,230,655	2024-09-30
Morgan Stanley - Brokerage Accounts	1.672%	9.561%	2,067,965	180,465	2024-12-31
Geode Capital Management, LLC	1.636%	-2.984%	2,023,255	-62,224	2024-12-31
UBS Group AG	1.484%	1,018.190%	1,835,166	1,671,047	2024-12-31
Brahman Capital Corp	1.202%	-0.876%	1,757,294	-15,522	2022-09-30
Donald Smith & Co Inc	1.351%	0.000%	1,671,679	1,671,679	2024-12-31
Candlestick Capital Management LP	1.077%	0.000%	1,575,000	1,575,000	2022-06-30
Brown Advisory Holdings Inc	1.268%	4.775%	1,568,751	71,495	2024-12-31
THUNDERBIRD PARTNERS LLP	1.074%	-52.029%	1,549,474	-1,680,569	2022-12-31
Bank of New York Mellon Corp	1.188%	12.036%	1,470,130	157,939	2024-12-31
Charles Schwab Investment Management Inc	1.029%	-1.985%	1,272,277	-25,770	2024-12-31
Qube Research & Technologies	0.880%	19.610%	1,234,439	202,388	2023-06-30
Bank of Montreal	0.821%	-10.302%	1,180,233	-135,549	2022-12-31
BMO Capital Markets Corp.	0.821%	-10.302%	1,180,233	-135,549	2022-12-31
Arrowstreet Capital Limited Partnership	0.897%	452.587%	1,141,817	935,186	2024-09-30
NORGES BANK	0.861%	-22.105%	1,096,542	-311,168	2024-06-30
Bank of America Corp	0.755%	-13.080%	1,069,931	-161,012	2023-03-31
JPMorgan Chase & Co	0.838%	38.586%	1,066,980	297,074	2024-09-30
Northern Trust Corp	0.860%	20.074%	1,063,222	177,748	2024-12-31
Millennium Management LLC	0.787%	-23.558%	1,001,687	-308,700	2024-06-30
JS Capital Management LLC	0.743%	12.108%	1,000,000	108,000	2023-12-31
Amvescap Plc.	0.745%	27.621%	948,404	205,262	2024-06-30
Freshford Capital Management LLC	0.609%	93.469%	862,801	416,838	2023-06-30
Kiltearn Partners LLP	0.568%	55.508%	790,313	282,100	2023-09-30
D. E. Shaw & Co LP	0.600%	-42.247%	790,254	-578,090	2024-03-31

Mutual Fund Ownership

Fairtree Equity is the biggest individual fund holder of Harley-Davidson Inc (HOG), owning a total of 8.2 million shares. Combined, the top 44 mutual fund holders of HOG own 65.13% of the company with a total of 85.1 million shares.

In the latest ownership report on March 31st 2025, the top 44 fund holders increased their combined ownership of HOG by 193 thousand shares. 4 funds bought 77,744 total additional shares and increased their ownership by an average of 1.07%. However 5 funds sold 270,682 total shares and decreased their ownership by an average of 2.53%.

Overall this is a negative sign as the number of shares owned by the top 20 mutual funds holding Harley-Davidson decreased by a net total of -192,938 in the latest report.

Mutual Funds Chart

Latest Mutual Fund Ownership Changes

Owner	Percent Owned	Percent Change	Shares Owned	Share Change	Date Reported
iShares Core S&P Mid-Cap ETF	3.022%	0.033%	3,737,651	1,220	2025-03-31
Vanguard Total Stock Mkt Idx Inv	2.903%	0.325%	3,591,285	11,643	2025-03-31
Vanguard Small Cap Index	2.263%	-4.306%	2,799,823	-125,998	2025-03-31
Vanguard Small Cap Value Index Inv	1.466%	-5.914%	1,813,306	-113,970	2025-03-31
Vanguard Institutional Extnd Mkt Idx Tr	1.438%	2.269%	1,779,308	39,478	2025-03-31
Brown Advisory BeutelGoodmanLg-CpValInst	1.361%	-0.605%	1,683,764	-10,240	2025-03-31
BA Beutel Goodman US Val M USD Inc UnH	1.275%	1.637%	1,576,975	25,403	2025-03-31
Pacer US Small Cap Cash Cows 100 ETF	1.192%	-0.650%	1,474,640	-9,648	2025-03-31
SEI World Equity Ex-US A (SIIT)	0.868%	0.000%	1,073,606	0	2025-03-31
SPDR® S&P MIDCAP 400 ETF Trust	0.740%	-1.169%	914,964	-10,826	2025-03-31

Top Mutual Funds

Owner	Percent Owned	Percent Change	Shares Owned	Share Change	Date Reported
Fairtree Equity	5.602%	0.000%	8,188,881	8,188,881	2022-03-31
Pacer US Cash Cows 100 ETF	4.382%	0.148%	5,457,569	8,060	2025-02-28
Vanguard Instl Ttl Stck Mkt Idx Tr	2.878%	1.838%	4,078,262	73,596	2023-03-31
Vanguard US Total Market Shares ETF	3.085%	0.080%	3,816,005	3,062	2024-09-30
iShares Core S&P Mid-Cap ETF	3.022%	0.033%	3,737,651	1,220	2025-03-31
Vanguard Total Stock Mkt Idx Inv	2.903%	0.325%	3,591,285	11,643	2025-03-31
Avantis US Small Cap Value ETF	2.710%	0.073%	3,352,286	2,460	2025-03-29
JHancock Disciplined Value Mid Cap I	2.414%	0.278%	2,985,989	8,280	2025-02-28
Vanguard Small Cap Index	2.263%	-4.306%	2,799,823	-125,998	2025-03-31
Fidelity Low-Priced Stock	1.922%	0.000%	2,377,595	0	2025-01-31
Old Mutual Balanced R	1.623%	0.000%	2,372,617	2,372,617	2022-03-31
Fidelity® Low-Priced Stock	1.529%	40.525%	2,129,386	614,075	2023-10-31
DFA US Small Cap Value I	1.496%	-3.669%	1,850,147	-70,471	2025-02-28
Vanguard Small Cap Value Index Inv	1.466%	-5.914%	1,813,306	-113,970	2025-03-31
Vanguard Extended Market Index Investor	1.279%	-0.039%	1,811,827	-710	2023-08-31
Vanguard Institutional Extnd Mkt Idx Tr	1.438%	2.269%	1,779,308	39,478	2025-03-31
Beutel Goodman American Equity Class D	1.418%	1.085%	1,754,140	18,830	2025-02-28
Beutel Goodman American Equity Class F	1.304%	0.000%	1,753,980	0	2024-04-30
Beutel Goodman U.S. Equity Fund (US$)	1.157%	1.233%	1,690,940	20,590	2023-01-31
Brown Advisory BeutelGoodmanLg-CpValInst	1.361%	-0.605%	1,683,764	-10,240	2025-03-31
Donald Smith & Co. All Eq Accounts Comp	1.349%	0.000%	1,668,240	1,668,240	2024-12-31
Fidelity® Value	1.186%	7.343%	1,652,300	113,032	2023-11-30
Old Mutual Gold R	1.084%	0.000%	1,584,365	1,584,365	2022-03-31
BA Beutel Goodman US Val M USD Inc UnH	1.275%	1.637%	1,576,975	25,403	2025-03-31
Pacer US Small Cap Cash Cows 100 ETF	1.192%	-0.650%	1,474,640	-9,648	2025-03-31
Robeco BP US Premium Equities IH €	1.008%	4.192%	1,246,525	50,156	2025-02-28
Thrivent Mid Cap Stock A	0.858%	1.612%	1,216,119	19,288	2023-05-31
BA Beutel Goodman US Val M USD Inc	0.828%	-1.510%	1,190,740	-18,260	2023-04-30
Bestinver Internacional FI	0.913%	-5.848%	1,129,433	-70,145	2024-06-30
SEI World Equity Ex-US A (SIIT)	0.868%	0.000%	1,073,606	0	2025-03-31
Fidelity Value	0.855%	-14.968%	1,064,600	-187,400	2024-12-31
Bestinfond FI	0.857%	-8.923%	1,059,522	-103,805	2024-12-31
Jupiter UK Income Fund L Inc	0.706%	0.000%	950,000	0	2024-02-29
Jupiter Income Trust L Inc	0.706%	0.000%	950,000	0	2023-12-31
Fidelity® Contrafund®	0.644%	-0.116%	925,553	-1,070	2023-04-30
DFA US Targeted Value I	0.745%	0.000%	921,114	0	2025-02-28
SPDR® S&P MIDCAP 400 ETF Trust	0.740%	-1.169%	914,964	-10,826	2025-03-31
Jupiter UK Special Situations L Inc	0.649%	-5.635%	854,000	-51,000	2024-06-30
Fidelity Global Value Growth Eq MF	0.637%	0.000%	811,200	0	2024-02-20
Calvert US Small-Cap Strategy	0.566%	125.345%	787,959	438,291	2023-09-30
Calvert Small-Cap A	0.566%	0.000%	787,959	0	2023-09-30
State St Russell Sm/Mid Cp® Indx NL Cl C	0.608%	-3.297%	774,263	-26,400	2024-10-31
WEDGE QVM-Large Cap Value	0.528%	0.000%	771,922	771,922	2022-12-31
Thrivent Mid Cap Stock	0.513%	0.000%	737,173	0	2023-03-31